menu.one

Customer Privacy Notice

Trading name: Birch Digital

Last updated: June 4, 2026

We are the controller of your personal data. For more information on controllers and their responsibilities please see the ICO guidance on data protection principles, definitions, and key terms.

This privacy notice tells you what to expect us to do with your personal information, including:

  • Contact details
  • What information we collect, use, and why
  • Cookies and analytics
  • Lawful bases and data protection rights
  • Where we get personal information from
  • How long we keep information
  • Who we share information with
  • How to complain

Contact details

Email: hello@menu.one

What information we collect, use, and why

We collect or use the following information to provide and operate our service:

  • Account information — your email address and a securely hashed password, used to create and authenticate your account
  • Restaurant profile data — your restaurant name, address, phone number, and any menu content, images, or branding you upload
  • Usage data — anonymised information about how you use the site, collected via Google Analytics (see below)

We also collect or use the following information for service updates or marketing purposes:

  • Restaurant names and contact details
  • Restaurant addresses and location data

Cookies and analytics

We use Google Analytics 4 (GA4) to understand how people find and use menu.one. This helps us improve the platform over time. GA4 may collect:

  • Pages visited and time spent on each page
  • How you arrived at the site (e.g. search engine, direct link)
  • General device and browser information
  • Approximate geographic location (country or region level only)

This data is anonymised and aggregated — we cannot identify you individually from it. We do not sell or share your analytics data with any third party beyond Google, who process it on our behalf as a data processor.

Analytics cookies are only placed on your device if you choose to accept them via the cookie banner shown on your first visit. You can withdraw your consent at any time by clearing your browser's local storage or using your browser's cookie controls. Declining or withdrawing consent means GA4 will not be loaded on any subsequent visit.

For more information on how Google handles data, see Google's Privacy Policy.

Lawful bases and data protection rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:

  • Your right of access — You have the right to ask us for copies of your personal information. Read more.
  • Your right to rectification — You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more.
  • Your right to erasure — You have the right to ask us to delete your personal information. Read more.
  • Your right to restriction of processing — You have the right to ask us to limit how we can use your personal information. Read more.
  • Your right to object to processing — You have the right to object to the processing of your personal data. Read more.
  • Your right to data portability — You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more.
  • Your right to withdraw consent — When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

  • Contract — we collect and use your account and restaurant profile data because it is necessary to provide the service you have signed up for.
  • Consent — we only place analytics cookies after you give us explicit permission via the cookie banner. You may withdraw this consent at any time.
  • Legitimate interests — we may use anonymised, aggregated usage data to understand and improve the platform, where this does not override your rights and interests.

Where we get personal information from

  • Directly from you, when you create an account or update your profile
  • Automatically, via Google Analytics (only if you have consented to analytics cookies)

How long we keep information

  • Account information (including email addresses): We retain this for as long as your account is active. If you choose to delete your account, we will retain your information for a further 30 days in case you change your mind or to resolve any outstanding issues. After this grace period, your data will be securely deleted.
  • Marketing data (e.g. email subscriptions): We retain this until you withdraw your consent or unsubscribe.
  • Analytics data: Governed by Google's own retention settings. We do not store analytics data ourselves.

We do not currently retain personal data for any legal or regulatory reasons beyond those stated above. If we change our retention practices in the future, we will update this notice accordingly.

Who we share information with

  • Google LLC — if you accept analytics cookies, anonymised usage data is processed by Google Analytics on our behalf. Google acts as a data processor and is bound by appropriate data processing terms. See Google's Privacy Policy.
  • Publicly on our website — your restaurant's public menu page (name, menu items, and any branding you choose to publish) is visible to anyone with the link.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint